The latest edition of our audio documentary series focuses on Tiger Woods’s first tournament as a professional, the 1996 Greater Milwaukee Open. But this isn’t a story about what happened on the course. Instead, we dig into the action in the press room, in front of the cameras, and during commercial breaks. It was in those spaces that the public image of Tiger, the myth of him as a professional golfer, began to be invented. And not everything went smoothly at first. This episode features interviews with two-time U.S. Open champion Curtis Strange, Wieden+Kennedy ad man Jim Riswold, GMO tournament director Tom Strong, and journalists Jaime Diaz and Gary D’Amato. It includes music from Tristan Barton, Sebastian Borromeo, D Fine Us, Kevin Graham, Kloyd, and Ian Post (artlist.io), as well as from Kevin McLeod (incompetech.filmmusic.io). Check out our sponsor, Visit Milwaukee, at visitmilwaukee.org/golf.