The Business Side of the PGA Tour Has Gotten Weird

A lot has been going on with the business side of the PGA Tour recently, all of it pretty weird. The Tour is trying to form a for-profit entity, supposedly called “PGA Tour Enterprises,” with the backing of various investors, including commissioner Jay Monahan’s frenemies at the Saudi Arabian PIF, which funds LIV Golf; purse sizes are spiraling out of control, and title sponsors are being asked to bear some of the burden; and in general the proudly non-profit Tour is moving awkwardly toward a for-profit model. To get some clarity on these matters, Garrett sits down with Josh Carpenter (@JoshACarpenter) of Sports Business Journal. Garrett and Josh discuss the PGA Tour’s recent adventures in business, including its battle/partnership (?) with LIV and the PIF, the effect of Jon Rahm’s departure, Rory McIlroy’s world tour dreams, and the Tour’s increasingly precarious relationship with its own tournaments and title sponsors.