Superagent Hughes Norton on Tiger Woods, the Origins of the World Tour Model, and More

Founder Andy Johnson started Fried Egg Golf in 2015 by answering his own question: What if we made golf architecture approachable? In looking at an entire golf course holistically, Fried Egg Golf brings another dimension to the game and fills a gap in golf coverage.

I grew up playing golf competitively and caddied for ten years. I've also always enjoyed - usually responsibly - betting on sports. These worlds collided when I went to college, where I spent an absurd amount of time watching PGA Tour Live and building models to predict golf.

When I heard Andy on a podcast for the first time, I immediately knew I'd found a voice I wanted to follow. The intersection between design and strategy captivated me, and I've consumed just about every piece of Fried Egg Golf content since then. While I was finishing up my studies at UT-Austin, I worked for 15th Club (now 21st Club), a company that does data consulting for professional golfers. Upon graduation, I started Optimal Approach Golf, which provides data and strategy recommendations to professional and high-level amateur golfers. I've been full-time with Fried Egg Golf since January of 2024.