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April 23, 2025
3 min read

Interim Commissioner Liz Moore on What's Next for the LPGA

Plus a short Chevron preview

LPGA Liz Moore
LPGA Liz Moore

Ahead of this week's Chevron Championship, LPGA interim commissioner Liz Moore answered some questions about what she's looking forward to at the first women's major of the year, how she’s approached the past few months of her unique role, what challenged and surprised her about the job, and much more.

The search for a new commissioner is wrapping up, and as such, your time as interim commissioner will be coming to an end. What surprised you most during your time at the helm?

Liz Moore: The past several months have given me a great opportunity to experience the tour in a different way and I’m very excited about the future of the LPGA. It was validating to experience just how much momentum there is around women’s sports, the LPGA in particular. I feel it from our athletes, partners and fans. Players are very engaged and provide thoughtful feedback and ideas. For example, they shaped the new pace of play policy to enhance the competition and improve the fan experience. Sponsor support is higher than ever with athletes competing for nearly $130 million in purses this year, a nearly 90% increase since 2021. Our fan base is strong with record consumption of our content last season.

We’ve been talking about women’s sports as having a moment. We've all seen that momentum building, and now it's clear—we've moved beyond just a "moment." This is a movement. A movement that brings tremendous opportunities, but also one that still has a long way to go. As I’ve spoken with people across the industry, it’s impossible to ignore the energy and enthusiasm in the air—the excitement around the LPGA is undeniable.

It's been an action-packed few months for you. Quite a lot has happened in the world of women's golf. What have been the most challenging and most rewarding parts of your time as commissioner?

Moore: The interim role is a unique position. I find myself using the word “balance” often. There is so much enthusiasm around the tour and great ideas on how to continue to grow and improve the LPGA. At the same time, we want our new commissioner to have the space and opportunity to implement their vision. So, my assignment is to maintain momentum, run the business in line with our strategic priorities and make good decisions for the organization, while also setting the table for a new leader. It’s all about balance.

What aspect of the job is the hardest to juggle that would maybe surprise fans or followers of the tour?

Moore: Fans and followers may be surprised to learn that the LPGA is an amazing combination of big and small business. It’s important for our team to effectively support both groups. Let’s start with big business. We are fortunate to have incredible corporate partners and sponsors who fuel the tour through their support. Those relationships have been developed and nurtured to ensure partners’ expectations are met and we continuously strive to ensure they receive the value they are are looking for. In addition, we plan and manage major tournaments that host thousands of people around the world at different venues every week. The operational demands are clearly significant.

Now let’s focus on small business. The world-class athletes who compete on the tour are also small business people. They build their schedules, manage their travel, and handle much of the logistics themselves. And it’s up to us to give them the structure, amenities, and support they need to compete at their highest level while delivering a world-class, entertaining product to fans around the globe. For example, we help with on-site childcare, mental health resources, access to fitness centers and locations for them to prepare for events with their private physios.

You received plenty of positive feedback from players about your communication style and how you've led the tour. What do you think is the most important quality the new commissioner should have?

Moore: I am so appreciative of the kind feedback and the support I’ve gotten from players and others close to the LPGA and I’m sure the Commissioner Search Committee has a great handle on the qualities they want in a new leader.

I can tell you how I’ve approached the role – by thinking like a Founder.

This year we celebrate our 75th anniversary. Back in 1950, 13 smart, scrappy women built and ran the LPGA. They knew the importance of creating a great experience for fans and supporters and it drove their decisions. I’ve tried to do the same thing.

In your time as Chief Legal and Technology Officer, you spearheaded the tour's technology roadmap which includes enhancing the digital experience for fans and stakeholders. How close is the tour to finding a sponsor for a comprehensive stats provider similar to ShotLink on the PGA Tour?

Moore: I’m committed to—and our team has been focused on—improving the digital experience for everyone connected to the LPGA, especially our fans and players.

We’ve made progress, including launching a new website late last year and introducing a new mobile app earlier this season, both designed to better serve our global audience and partners. But this is all part of a longer journey—we’re listening to and learning from how fans are using the app and making improvements. Like any technology-based product, it will continue to evolve, and we’re actively working to make the experience more seamless and reliable. It’s part of our ongoing commitment to helping fans connect more easily with the LPGA.

There’s also an important distinction between enhancing digital platforms and upgrading golf operations technology, such as scoring and stats—and we’re working on both. A key focus is making advanced statistics and analytics more accessible and impactful.

While we had initially hoped to roll out advanced scoring in 2025, delivering this kind of solution across our international footprint requires the right technology and a sustainable model. We’re actively pursuing sponsorship support to bring this to life in a way that consistently benefits both our players and fans. It’s still in development, but we’re fully committed to delivering best-in-class tools and elevating the experience across the LPGA.

What are you most looking forward to at the Chevron Championship?

Moore: This week showcases the best female golfers in the world, competing on one of the biggest stages of the year. We hope fans catch some of the 40 hours of TV coverage or follow along on our digital channels. We expect great golf and great stories.

But the impact of the Championship doesn’t stop there. Chevron shares a commitment with the LPGA to inspire women to achieve their full potential. The Chevron Championship has contributed more than $8.6 million to various organizations focused on STEM education and women’s excellence. I’m incredibly proud of how Chevron has elevated this major and the real-world impact it continues to have.

What are you going to do with all your extra time as you transition back into just being the tours Chief Legal and Technology Officer?

Moore: I might start assembling Lego’s. I think Nelly Korda is on to something, and it sounds like a great way to unwind after a long day. Hey Lego, interested in a partnership with the LPGA? Let’s talk.

About the author

Meg Adkins

I have proximity to thank as the main reason I became interested in golf. The street I grew up on backed up to the parking lot of a golf course, so I tossed my bag over my shoulder and made the short trek to the course most summer evenings. After falling away from golf post-college, the early days of Fried Egg helped reignite my interest in the game. It was a thrill to start writing and helping out with odd jobs back then, and I still feel that same excitement today whether I'm planning and designing the latest merchandise collection or writing and talking about the world of women's golf.

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