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January 11, 2024
55 min

The Business Side of the PGA Tour Has Gotten Weird

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A lot has been going on with the business side of the PGA Tour recently, all of it pretty weird. The Tour is trying to form a for-profit entity, supposedly called "PGA Tour Enterprises," with the backing of various investors, including commissioner Jay Monahan's frenemies at the Saudi Arabian PIF, which funds LIV Golf; purse sizes are spiraling out of control, and title sponsors are being asked to bear some of the burden; and in general the proudly non-profit Tour is moving awkwardly toward a for-profit model. To get some clarity on these matters, Garrett sits down with Josh Carpenter (@JoshACarpenter) of Sports Business Journal. Garrett and Josh discuss the PGA Tour's recent adventures in business, including its battle/partnership (?) with LIV and the PIF, the effect of Jon Rahm's departure, Rory McIlroy's world tour dreams, and the Tour's increasingly precarious relationship with its own tournaments and title sponsors.

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About the Hosts

Garrett Morrison

When I was 10 or 11 years old, my dad gave me a copy of The World Atlas of Golf. That kick-started my obsession with golf architecture. I read as many books about the subject as I could find, filled a couple of sketch books with plans for imaginary golf courses, and even joined the local junior golf league for a summer so I could get a crack at Alister MacKenzie's Valley Club of Montecito. I ended up pursuing other interests in high school and college, but in my early 30s I moved to Pebble Beach to teach English at a boarding school, and I fell back in love with golf. Soon I connected with Andy Johnson, founder of Fried Egg Golf. Andy offered me a job as Managing Editor in 2019. At the time, the two of us were the only full-time employees. The company has grown tremendously since then, and today I'm thrilled to serve as the Head of Architecture Content. I work with our talented team to produce videos, podcasts, and written work about golf courses and golf architecture.

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